Portfolio Evaluation & Scoring Rubrics
Portfolio Scoring Rubrics
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Criteria
Exemplary
Proficient
Developing
Limited
10 points
Landing Page and Communication Excellence Video
Compelling showcase positioning the student as an exceptional communicator with distinctive authenticity, originality of voice, and personal stylistic flair.
Strong showcase positioning the student as an effective communicator with clear authenticity and personal voice.
Generic claims of competence; formulaic presentation with little personal distinctiveness.
Unfocused or unconvincing; no discernible originality or personality.
20 points
Communication Skills Gallery & Critical Incident
Critical analysis of substantial growth across written, spoken, visual, and digital literacies through two artefacts, each anchored to a specific critical incident (from feedback or trial and error) with concrete evidence of measurable improvement.
Analysis of growth across all four literacies through two artefacts, each linked to a critical incident (from feedback or trial and error) with concrete examples of improvement.
Generic statements of growth with limited examples; uneven coverage across literacies; fewer than two artefacts or vague critical incidents.
Superficial reflection; minimal evidence of growth; critical incidents lack connection to feedback or trial and error; absent or broken media.
30 points
CI Experience
Deep, media-supported analysis showing how communication shaped outcomes with concrete evidence.
Explicitly integrates 2–4 literacies in demos; demonstrates clear leadership and pivotal impact. Deeply connects CI experience to multiple HKU graduate attributes with concrete evidence.
Reasonably deep, media-supported analysis showing how communication shaped outcomes with generally concrete evidence.
Uses 2+ literacies effectively; demonstrates clear leadership and impact. Connects CI experience to HKU graduate attributes with concrete examples.
General analysis, with some media support. Examples are general.
Limited literacy integration; mostly passive role; basic or uneven media. Superficial connection to HKU graduate attributes.
Minimal analysis; no tangible outcomes. Literacies not addressed; no leadership context; poor or missing media. No connection to HKU graduate attributes.
Criteria
Exemplary
Proficient
Developing
Limited
5 points
Relevance & Targeting
Expertly tailored to a specific industry/job; demonstrates deep audience awareness.
Clearly aligned with target role; appropriate tone/style.
Generic content; weak alignment with industry.
Mismatched audience; irrelevant content.
5 points
Conciseness & Impact
Highly memorable, persuasive delivery within 60s; compelling narrative arc.
Clear key messages;
structured and engaging.
Rambling or unclear focus; lacks impact.
Disorganized; exceeds time limit.
5 points
Vocal/Visual Presence
Professional polish (pace, tone, eye contact); creative visuals enhance message.
Clear audio/visuals; confident delivery.
Basic production; uneven presence (e.g., monotone).
Distracting technical issues (audio/visual).
5 points
Persuasion
Positions student as an exceptional candidate; evidence based value proposition.
Convincing pitch of skills/experience.
Generic claims; lacks supporting evidence.
Unconvincing or overly boastful.
Criteria
Exemplary
Proficient
Developing
Limited
15 points
Overall Impact
Seamless flow, intuitive navigation, and sophisticated synthesis of media; paired with creative multimedia use and compelling storytelling that engages a public audience.
Logical organization and cohesive narrative; paired with appropriate media choices and an engaging tone.
Disjointed sections and weak transitions; overly academic or dry tone with minimal creativity.
Confusing structure and inaccessible content; inappropriate tone that disengages the audience.
5 points
Technical Quality
Flawless execution (links, formatting, captions); accessible design.
Minor technical flaws; generally polished.
Persistent issues (e.g., broken links).
Major technical errors; inaccessible.
HKU graduate attributes reference link: https://tl.hku.hk/quality-manual/chapter-1/